Mass Market Mobile Messaging Is Talk With Text As Roamware Launches Voice SMS Service

San Jose, California. April 13, 2006 -- Leading global roaming solutions expert Roamware has combined the speed, efficiency and economy of SMS with the ubiquity and accuracy of voice communications to launch Voice SMS capability over mobile networks.As the world’s most widely used messaging format, SMS is forecasted to be worth $50bn by 2010*. Roamware has built on this popularity by enhancing the power of SMS as a communications tool. Roamware’s Voice SMS provides a non-intrusive ‘Talk and Listen’ messaging mechanism that allows subscribers to deposit and exchange short peer-to-peer audio messages in near real time, or to deposit voice messages for convenient collection by the recipient. Traditional SMS is used both to notify the recipient and provide an access route to collect the voice message.

The service will appeal to users who are more likely to use messaging services than conduct real time conversations. Voice SMS provides the best of both worlds. It is more cost-effective and discreet than voicemail, and more expressive than SMS.

Voice message deposit and retrieval is aided by multilingual IVR prompts. Sent and received Voice SMS messages can be stored and repeatedly retrieved by subscribers, who can play, pause, and delete messages, as well as linking together all messages in the same ‘conversation’.

Roamware CEO Bobby Srinivasan said: “This is ‘talk and listen’ as an alternative to ‘type and read’. Voice SMS overcomes issues of language, literacy and regional etiquette, opening up new revenue streams without any additional investment in either infrastructure or handset design.�

* Findings from Portio Research

About Roamware, Inc.

Roamware, Inc. is the leading global provider of value added voice and data roaming solutions that currently help to maximise revenue, increase operational efficiency, and reduce subscriber churn for over 200+ mobile operator networks spanning 85 countries. Roamware solutions enable mobile operators to design and deploy a new generation of cost-optimizing and revenue-generating services with an attractive ROI promise. These new generation services are built around a core technology footprint called the Roamware Service Delivery System (SDS), which allows operators to unify critical subscriber information for design and deployment of intelligent personalized services. Roamware's executive and engineering leadership consists of experienced visionaries from the telecommunications industry. The company is headquartered in San Jose, California, with its European office in Brussels, Belgium and Asian offices in Hong Kong & Singapore with a global development centre in Mumbai, India. For more information on Roamware, please visit www.roamware.com

Source: Roamware