InfoSpace Announces Partnerships with Classic Media and Bagdasarian Productions to Bring Iconic Characters to Mobile Devices
BELLEVUE, Wash., Sep 12, 2006 (BUSINESS WIRE) -- As the consumer craze for retro characters continues to cross generations and impact pop culture, InfoSpace, Inc. (NASDAQ: INSP), a leader in mobile media, has signed deals with Classic Media and Bagdasarian Productions to bring some of the world's most famous classic movie and TV stars to mobile, including Alvin & the Chipmunks, Rocky & Bullwinkle and a host of others.Classic Media is licensing content to InfoSpace for personalization products for mobile phones from their iconic entertainment characters including Rocky & Bullwinkle, Underdog, Lassie, Dick Tracy, Richie Rich, Mr. Magoo, Casper the Friendly Ghost, Felix the Cat, Peter Cottontail, Hot Stuff, The Little Drummer Boy, and Santa Claus is Comin' to Town.
The alliance with Bagdasarian Productions allows InfoSpace to capture the squeaky voices and unforgettable faces of the most famous chipmunks in the world, Alvin, Simon and Theodore in the form of audio tones and original graphics for mobile phones. The Chipmunks are the most successful animated musical group of all time with over 43 million records sold.
Through the new licensing agreements, InfoSpace may develop ringtones, ringback tones and wallpaper based on the iconic graphic images and voices of these popular entertainment franchises. The content will enhance InfoSpace's already robust offering of mobile music, movie and pop-culture related entertainment for a rapidly growing audience on the go.
"Consumers tend to respond to what they are most comfortable with and the iconic characters we are bringing to mobile through our deals with Classic Media and Bagdasarian represent brands that will resonate with both adults and kids," said Stephen Davis, president, mobile and online media for InfoSpace. "The memorable characters, distinct attitudes and classic story-telling that permeates these titles are timeless and will significantly expand the demographics of mobile users."
Andrew Perlman, vice president of digital media at Classic Media, added, "Our classic brands have a global and broad demographic appeal. InfoSpace understands the value of these popular characters, making them the perfect partner to develop fun and engaging mobile content applications that consumers will enjoy."
"The Chipmunks have entertained three generations of fans with their unique voices, multi-million selling albums and hit TV series and Specials. We are excited that our partnership with InfoSpace allows us to share The Chipmunks in a totally new and unique way," said Ross Bagdasarian from Bagdasarian Productions.
About InfoSpace, Inc.
A leading mobile media and technology company, InfoSpace, Inc. (NASDAQ: INSP) develops and distributes content, products and services that are creating a robust mobile marketplace and make it easy for consumers to discover, personalize and enjoy their experiences. Founded in 1996, InfoSpace leverages its online and mobile assets to potentially reach more than 90 percent of mobile subscribers in North America through partnerships with operators such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile and through its direct to consumer channel Moviso(R) (Moviso.com). The company's mobile portal services are also available to more than 60 percent of the U.S. market. Online, the company showcases its leading metasearch technology though Web sites such as Dogpile(R) (Dogpile.com) and its comprehensive directory listings in such properties as Switchboard(R) (Switchboard.com). For more information, please visit www.infospaceinc.com.
About Classic Media
Classic Media owns and manages some of the world's most recognizable family properties across all media including feature film, television, home video, and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop.
Classic Media's highly acclaimed new live-action "Lassie" movie written and directed by Charles Sturridge was released on September 1st. The Company is currently in production on a live-action/CGI "Underdog" feature film with Spyglass Entertainment and Disney, as well as a CG animated feature "The Pirates Who Don't Do Anything: A VeggieTales Movie" for Universal Pictures. Classic Media's pre-school series, "Gerald McBoing Boing," based on the Dr. Seuss book, airs daily on Cartoon Network. Cartoon Network will also soon premier Classic's all-new "George of the Jungle" animated series, now in production with Studio B in Vancouver.
This release contains forward-looking statements regarding InfoSpace's agreements with Classic Media and Bagdasarian Productions. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace's actual results include the scope and timing of market acceptance and mobile carrier implementation of content from Classic Media and Bagdasarian Productions. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q as filed from time to time, in the section entitled, "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
SOURCE: InfoSpace, Inc.
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