Munich, London, Madrid, June 10, 2009 -- itsmy®, one of the world’s leading mobile social media brands, opens up an in-house division dedicated to mobile social browser games in Munich, Germany. itsmy games will be the fourth social media division of itsmy after mobile rich media advertising, mobile social TV and the 2.5 million user strong social networking service itsmy.com

itsmy Mobile Social Browser Games

A first trial of three Mobile Social Browser Games, including itsmy Graffiti, itsmy CrazyBee and the itsmy WaterBalloon Battle, proved successful with more than five million played mobile mini games within the last three months.

The success was achieved in two regards: For the mobile social network games act as "friends connector" as all games have to be played with or against friends. For itsmy the social multiplayer games – even though the basic version is free of cost for users – are a great new revenue generator. Therefore the Management decided to create a dedicated mobile social browser game unit.

Jukka Saarelainen, 29 years old Finnish CTO of itsmy and co-founder of Gofresh, the company that owns itsmy, has more than 10 years mobile experience and will lead the team of five developers and creatives. The games will be distributed within itsmy.com and other worldwide mobile social portals and networks. The goals for the unit are the release of up to 50 Mobile Social Games and the profitability of the team until Q4 2009.

Jukka Saarelainen, CTO itsmy: "Developing device independent mobile social games on an existing mobile phone community platform, which supports more than 5,000 different types of handset and browsers versions already, gives us an enormous advantage and allows us to be innovative and fast in creating and publishing social interactive games for the most distributed device in world, the mobile phone."

David Mayerhofer, Creative Director, itsmy.com: "Mobile social networks have a new level of communication: mobile social games. And these fulfil a whole range of human desires like self-expression, communication, being entertained and staying connected with friends and family. And all this with an instantaneous, "wherever, whenever" character. We are ready for taking this challenge with our new unit."

itsmy® is owned by Munich based Gofresh GmbH which runs all services with a pure mobile browser focus. The team is focused on building one of the world’s largest mobile social media companies which produces entertainment and communication services for every mobile phone user in the world, irrespective of the mobile phone model or browser.

Source: GOFRESH GmbH