Bebo Messaging live on UK's largest MVNO

New York, NY and London, UK, May 8, 2009 -- Today, AOL announced that Virgin Media has become the latest mobile operator to join Bebo's Open Mobile program with the launch of Mobile Messaging and Mobile Internet.

Launched in February, Bebo Open Mobile is a global program for mobile operators, handset manufacturers and software developers to support the customizable delivery of the Bebo social networking experience to mobile users. The initiative offers a suite of tools and has achieved significant international adoption.

Sean Kane, VP Mobile, AOL People Networks, says: "Virgin Media's decision to embed Bebo in their customer experience plays to both of our strengths and joins two great brands. In partnership with Virgin Media, we will be able to deliver great mobile content to more users in the UK."

Virgin Media and Bebo are today announcing the deployment of:

- Bebo Open Mobile Internet: Virgin Media and Bebo have launched a customised version of the Bebo mobile site with Virgin Media navigation, support for mobile advertising and customized Virgin Media features. Virgin Media has also pre-loaded bookmarks and other Bebo services on Virgin Media mobile phones so that Bebo mobile services are available immediately to phone buyers. As a result of these activities, the number of page views to the Bebo mobile site from Virgin Media's mobile customers has already grown by 14%* from February to March.

- Bebo Open Mobile Messaging: Virgin Media's mobile customers can immediately receive alerts and updates through the 22326 (BEBO) short code. Using the short code, Virgin Media customers can update their Bebo profile, participate in mobile content such as polls and interact with friends.

John Conlon, Marketing Controller of digital services at Virgin Media, said: "More and more of our customers are taking the Mobile internet with them and staying up-to-date and in touch with mobile social networking. Bebo Open Mobile allows us to offer all the great Bebo features in a simple and accessible way that makes sense for Virgin Media customers and we look forward to continuing to work with Bebo to bring new services and experiences to all consumers."

Bebo and Virgin Media are also working to further embed the Bebo experience and content on mobile devices sold to Virgin Media customers.

Bebo is part of the AOL People Networks business unit, whose vision is to help improve people's lives by connecting them with everyone and everything they care about. Mobile devices are part of a three-pronged strategy in which AOL People Networks helps the user connect to their online life through mobile devices, along with a web-based experience and through desktop clients.

AOL People Networks expects to make further announcements regarding Bebo Open Mobile Partners and initiatives in the US and internationally throughout 2009.

Source: Bebo