New York – January 29th, 2008 – Vantrix today announced that SendMe Mobile, the premier mobile media company, has selected the Vantrix Store Optimizer mobile content delivery solution to streamline the publishing of video, ringtones, wallpapers and other mobile media on SendMe Mobile's storefronts, and to extend the reach of its content catalog to virtually every mobile phone in the US.

With Vantrix Store Optimizer, SendMe Mobile can maximize revenues from highly perishable mobile content by reducing its time to market and ensuring that all titles are compatible with the broadest range of devices. Vantrix allows SendMe Mobile the flexibility of optimizing and caching in advance the most popular content titles for a wide range of phones, while dynamically optimizing the long tail of titles for the less common devices in real time as consumers download the content. With Vantrix Store Optimizer, SendMe Mobile can simultaneously realize operational efficiencies and improve content quality, no matter the type or format of the media at play.

Russell Klein, CEO of SendMe Mobile, commented: “We have seen an explosion in demand for mobile media on all our properties, from traditional downloadables at SendMeMobile.com, to user generated streaming video and sound at our community site mbuzzy.com. As mobile media take-up continues to accelerate, we will need to deliver more content to more people, in faster and more efficient ways. Vantrix is a crucial element of our long-term strategy of reaching every wireless user with personalized and top-quality mobile entertainment options.”

Daniel Torras, VP of Marketing and Product Strategy at Vantrix, followed, “We are delighted to be working with SendMe Mobile to deliver a best-in-class mobile user experience with our Store Optimizer Platform.”

Source: Vantrix