Ticketmaster is launching a new ticket delivery service, MobileTicket at the much anticipated V Festival Australia in 2008. Virgin Mobile customers purchasing tickets to V Festivals in Sydney, The Gold Coast, Melbourne and Perth will be the first to benefit from the new service that enables customers to receive their tickets on their mobile phone. Expecting a huge response from music fans, the line up for the 2008 V Festival will include The Smashing Pumpkins, Duran Duran, The Jesus & Mary Chain, Mika and more. For full line up details visit Ticketmaster.com.au.

MobileTicket offers the ultimate in convenience and security to customers, eliminating the need to wait for postal delivery or queue at the box office. Customers can choose the service as a delivery option online at Ticketmaster.com.au and a 2D unique barcode is generated and sent within 24 hours of purchase. Front of house staff at the V Festival venues will have the ability to scan the customer’s mobile phone display screen with special hand held scanners using AccessManager, Ticketmaster’s access control solution.

A resend facility is also available should customers accidentally delete their MobileTicket and lost or stolen tickets may be cancelled and replaced securely by invalidating the old barcode and re-issuing a new MobileTicket.

This new MobileTicket technology follows on from the great success of Ticketmaster’s TicketFast online ticket delivery service where tickets can be printed at home. In venues offering TicketFast, currently 70% of customers prefer the convenient email distribution as their ticket delivery method.

“We offer our clients the best in ticketing technology. With the success of TicketFast, now MobileTicket offers further convenience to customers who no longer have to wait for their tickets to be delivered and importantly the unique barcode and access control system means it is secure and deters counterfeiting or fraudulent use”, said Matt Huxley, Chief Operating Officer Ticketmaster Australia and New Zealand.

Ticketmaster is working with Mobiqa, a world leader in mobile ticketing and mobile couponing solutions, to deliver this ticketing solution.

Iain McCready, CEO of Mobiqa comments, “We’re delighted that Ticketmaster, the world’s leading ticketing company, are offering their customers this mobile ticketing service. The V Festival is an excellent event to launch this exciting new delivery option and we believe that it will add greatly to the gig going experience for music fans."

A special agreement was formed between V Festival Australia and Ticketmaster to offer this new MobileTicket technology exclusively for Virgin Mobile customers for all four V Festival events across Australia. Following this initial launch of MobileTicket, Ticketmaster will provide access to this new ticket delivery service to customers of other communications providers for future events.

Source: Mobiqa