November 26th 2007 -- Mobile Interactive Group today announced a first for Portsmouth Football Club - to trial a mobile PIN code redemption campaign.

The scheme will reward loyal fans by giving them the opportunity to win prizes and redeem discounts on official merchandise via presentation of a unique PIN code at the PFC Megastore at Fratton Park.

Throughout November and December, Pompey fans can participate in the 'PIN and Win' campaign by texting the keyword "PFC" to 67777. In response they will receive a unique PFC Megastore PIN code with instructions to go to their club store at the Portsmouth FC ground and redeem it at an in-store kiosk.

The PIN code trial marks the first time that Portsmouth Football Club has rolled out a mobile redemption scheme and will be the only way for fans to get their hands on a multitude of prizes, including an Elite Shirt worn by players worth £99.99 and hundreds of DVDs and promotional offers on official club merchandise including: 15% off any kids leisure wear, buy £40 worth of Men's leisure wear and get a free scarf (up to £8) and spend £100 and get a free Pompey Uncovered book.

All PIN codes are unique and have their own value.

The campaign opened on Saturday 10th November, and will close on 31st December 2007. All fans that opt into the campaign also have the chance to win a season ticket for 2008/09!

"We believe in rewarding our loyal fan base, so introducing a platform that gives back to our supporters is essential. Offering promotions and discounts on a range of official merchandise makes purchasing our kit for the family more affordable: With the added incentive of winning a season ticket for 08/09 season!" stated Paul Bell, Portsmouth FC, Commercial and Marketing Director. "We are keen to adopt new channels to communicate to our fan base and adopting mobile enables us to gather key data on our fans and understanding their needs. We have various initiatives planned for the coming year and investing further in the mobile is high on the agenda".

Anthony Nelson, Business Development Director, MIG commented, "This is the first time MIG has worked with Portsmouth FC to enable point of purchase rewards campaign for their fans. We are confident the trial will be a great success and look forward to working with Paul and his team into 2008 and potentially extending the rewards campaign to other Portsmouth retail outlets over the coming year."

Source: Mobile Interactive Group