SMS services company, Esendex, has selected Berkeley PR to drive a traditional and online PR campaign, starting in the UK and Spain.

Run from Berkeley PR’s Derbyshire office, the programme will include press release optimisation and blog management to increase Nottingham-based Esendex’s footprint on the web.

Esendex’s robust SMS service enables businesses to improve communications and reduce bulk messaging costs. Berkeley PR’s outstanding technology credentials, together with a reputation for raising the profile of fast-track companies, helped win the account.

Julian Hucker, managing director and co-founder of Esendex, comments, “With Berkeley PR’s combined online and traditional PR skills, we were confident they were the right agency to help boost our profile both on the web and in our target media. With offices around the world, it was also important for us that the agency had the capabilities to carry out the PR programme on a global basis. The international programme starts in Spain and will soon be rolled out across all our other businesses.”

Philip Szomszor, regional director of Berkeley PR’s Midlands and North division, adds, “Integrating new media is becoming increasingly important for PR campaigns and we are delighted to be helping Esendex increase its visibility on the web. As a rapidly expanding company with a fresh proposition, we are excited about the opportunities ahead and how we can help Esendex meet its communications objectives.”

As the UK’s leading provider of business SMS services, Esendex’s solutions provide a reliable and cost-effective solution for companies to communicate with field workers.

Source: Esendex