August 07, 2007 -- IPC Ignite today announces the launch of NME Mobile – the ultimate off portal mobile service for music fans from the most iconic music magazine in the world, NME.

Ignite has worked with mobile services agency Saffron Digital to develop the site, which meets the needs of consumers and advertisers, providing off-portal access to the very best of NME.

Available on any wap-enabled mobile phone, users can access the site by simply texting the word NME to 63456.

On the site, music fans will have access to live news updates, micro-sites on the music festivals, iconic rock photography including exclusive wallpapers, music blogs, realtones and over 1 million tracks available as full–track music to download to handsets and PCs.

NME is already the weekly authority for music, whilst its website NME.com is the perfect way for readers to keep up to speed in between issues, giving them access to the latest music news, reviews, videos, photos and much more. And now NME Mobile is the vehicle for music fans to access NME content from anywhere using their handset – making it the fastest music news service on the go.

Publisher Emily Hutchings says: "NME is a widely respected and recognised brand. Its recent refresh sees even more interaction with readers and the website, NME.com, has also enjoyed fantastic success this year with a record-breaking day of traffic following the Glastonbury festival. Now, by taking the brand mobile, NME will be everywhere it needs to be for fast-moving music fans."

IPC Media's head of mobile Miles Ross says: "With the iPod generation, mobile is a key platform through which consumers interact with both music and the music world. Now, with NME Mobile, music fans will be able to get music, news and more on their handset. NME Mobile is the best mobile music service on the go."

David McDonald, Saffron Digital's head of mobile, adds: "We've thoroughly enjoyed working with the team at IPC to deliver iconic properties such as NME on mobile. We look forward to working together on continually challenging and developing the mobile product in the future."

NME recently refreshed, unveiling a raft of changes to the title to further connect with Britain's fast moving music fans. The changes are the result of extensive reader research and see a finely tuned editorial proposition and a radical modern look-and-feel to switch on NME's design-savvy audience.

About NME
NME is the most respected music weekly in the world. Every week it gives its readers the most exciting, wittiest, most authoritative coverage of the very best in music.

About NME.com
Since NME.com launched in 1996 as a pioneer it has grown to become Europe's biggest and most popular specialist music website with all the best news, reviews and new music available to music fans. The site recorded over four million page impressions from Friday – the first day of Glastonbury – to Monday. Monday also saw NME.com get its biggest ever traffic day with over 1.5 million page impressions. NME.com - first for music news.

About Saffron Digital
Saffron Digital works with content companies, brand owners, and network operators to deliver end to end mobile solutions. At the heart of its offering is its in-house carrier grade technical platform and heritage in developing and retailing mobile content services.

Saffron Digital has a track record of rapid delivery of innovative solutions to exacting standards, plugging these into a variety of distribution channels including mobile operators, direct to consumers on mobile, or via web distribution points.

Source: Time Warner