WOKINGHAM, England, and TEL AVIV, Israel, July 9, 2007 – Palm Europe Ltd. and Pelephone Communications, Ltd., an Israel-based, leading cellular communications provider, today announced the availability of the Palm® Treo™ 700wx smartphone for Pelephone’s CDMA/EV-DO network.(1) Pelephone, as Israel’s first operator, pioneered the country’s cellular communications revolution, resulting in one of the world’s highest market penetrations of mobile phones. The Treo 700wx smartphone is available now at Pelephone stores and authorized dealers.

Palm® Treo™ 700wx smartphone

The Treo 700wx smartphone combines broadbandlike speeds on Pelephone’s high-speed network with wireless email and rich media capabilities all in one device – bringing Palm’s world-class ease of use to the Windows Mobile® 5.0 platform.

The Treo 700wx smartphone incorporates a full QWERTY keyboard for easy messaging, a 1.3-megapixel camera, a bright 240x240 touch screen and support for Bluetooth® stereo headsets. The built-in 64MB of RAM(2) allows the use of a more robust set of applications, while storage can be enhanced by using the SD slot to add memory cards of up to 2GB (sold separately), which are great for storing data, photos, music and video.

Roy Bedlow, vice president, Palm Europe, Middle East and Africa (EMEA), said, “Palm has always had a strong presence in Israel since the introduction of the Palm Pilot, but this is the first time Israelis will have the chance to experience a CDMA-based Palm Treo smartphone. The Treo 700wx smartphone is the first Palm device to come localised with a Hebrew keyboard and language. Pelephone has been a valuable strategic partner for Palm in Israel, and it is great to be able to offer them the same Treo product that has seen such success in other parts of the world.”

“With Israel displaying one of the highest mobile-phone penetration rates in the world, Israelis are constantly looking for innovative and advanced 3G cellular handsets, and Pelephone is a leader in this category,” commented Nir Sztern, deputy chief executive officer and vice president of marketing at Pelephone Communications. “We are excited that Palm is joining us as a new vendor to our CDMA/EV-DO network and are confident that this compact, powerful 3G Windows Mobile-based Treo smartphone will be a great success in the Israeli market.”

Palm Treo 700wx Features and Benefits

The Palm Treo 700wx smartphone combines a great mobile phone with broadbandlike speeds, wireless email, and rich media capabilities—all on the Windows Mobile platform.

The features of this all-in-one device allows users to do the following:

• Palm Enhancements—enjoy Palm’s world-class ease of use with a suite of software enhancements developed by Palm for Windows Mobile 5.0 environment;
• Today Screen—make or receive a call, search the web, or access contact information right from the Today Screen;
• Mobile Phone—take advantage of a smarter phone, with features such as photo speed dialing, photo caller ID, and convenient on-screen voicemail controls;
• Email and Messaging—send and receive email from multiple corporate and personal email accounts, as well as send text messages;
• Microsoft’s Direct Push Technology—wirelessly download email and synchronize Outlook calendar, contacts, and tasks;(3)
• Web Browsing—access the web using Internet Explorer Mobile;
• Multimedia—snap photos, play music, record video, go crazy;
• Documents—view, edit, and create Microsoft Word Mobile and Excel Mobile files, rehearse PowerPoint® presentations, even consult PDF files;
• Personal Organizer—stay on top of their lives with calendar, contacts, and tasks, right at their fingertips;
• Bluetooth Wireless Technology—connect to compatible Bluetooth headsets, GPS accessories, and car kits—no wires; and
• Dial-up Networking (DUN) Capabilities—take advantage of broadbandlike EV-DO download speeds on their laptop computers by using the new smartphone as a wireless modem via USB technology.(1) This out-of-the-box functionality offers an alternative to Wi-Fi, enabling users to access a high-speed connection in coffee shops, airports or hotels.

About Pelephone

Pelephone Communications Ltd is a leading cellular communications provider in Israel, with 2.4 million subscribers. As the nation’s first cellular operator, Pelephone pioneered Israel’s cellular communications revolution, resulting in one of the world’s highest market penetrations of mobile phones. The company has maintained its leadership position by introducing a leading edge CDMA/EV-DO Network. Pelephone offers services to its customers offering a large variety of targeted and innovative content and services to its subscribers.

For more information, please visit http://www.pelephone.co.il/english_index.asp

About Palm Europe Ltd.

Palm, Inc. (Nasdaq: PALM), a leader in mobile computing, strives to put the power of computing in people’s hands so they can access and share their most important information from anywhere. Palm Europe Ltd. is a subsidiary of Palm, Inc., and supports Europe, Middle East and Africa. The company’s products for consumers, mobile professionals and businesses include Palm® Treo™ smartphones, Palm Foleo™ mobile companions and Palm handheld computers, as well as software, services and accessories.

Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (http://www.palm.com/store).

More information about Palm, Inc. is available at http://www.palm.com

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(1) Within EvDO data wireless service coverage area only. Actual data speeds vary based on network capacity and application design. Compatible with 1xRTT network. Availability and coverage depends upon carrier and the geographic scope of international roaming agreements. Email, messaging and web access requires data services from a mobile service provider at an additional cost.

(2) RAM is for program execution and not user-available memory; user-available memory is approximately 60MB flash memory.

(3) Requires Exchange Server 2003 with Service Pack 2 or Exchange Server 2007 and access enabled by IT administrator.

Palm, Treo and Foleo are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

Source: Palm, Inc