New Name Reflects Growing Focus On Consumer Location-Based Products And Services

Connectid, the mobile location-based services (LBS) company and subsidiary of Liberty Media Corporation, announced today that it has changed its name to Zoombak™. The change is part of a wider rebranding initiative that underscores the company`s focus on providing superior location-based products and services. Zoombak is the first and only consumer products company dedicated to providing these types of products and services for the entire family.

"This name change represents a critical step in our plans toward a consumer products launch later this year," said Simon Buckingham, chief executive officer of Zoombak. "We want to provide products and services that allow consumers to better manage their busy lives and stay connected to their loved ones."

Zoombak will be leveraging its heritage as the leading provider of accurate location technology to launch a robust portfolio of products that will meet the needs of consumers at various points in their lives. This technology experience was gained from developing the location technology that top carriers depend on to support their E-911 services today.

Zoombak is led by a multinational team of seasoned executives with extensive experience in wireless, international sales and marketing, business development and operational expertise. For more information, visit www.zoombak.com

Source: Zoombak