Universal Studios’ Blockbuster Movie Clips – live on a mobile near you

I-play, the mobile entertainment company, and Universal Studios today announced a groundbreaking streaming video service offering the most memorable scenes from Universal’s catalog of blockbuster movies to North American fans. ‘Movie Minutes’ marks the first agreement in mobile history where blockbuster film clips are available on mobile.

Content from Universal Studios’ extensive film archive includes scenes from King Kong, The 40 Year Old-Virgin, and The Fast and the Furious, as well as classic hits Animal House and The Breakfast Club. Re-live John Belushi’s classic food fight scene from Animal House, Steve Carell’s wax job in The 40 Year-Old Virgin, or the monumental battle between Kong and the T–Rex in King Kong. Every day new clips will be available for purchase from the vast Hollywood Movie Minutes library.

I-play has diversified into the broader mobile entertainment space in order to leverage its strong relationships with Hollywood studios and to utilize the full capabilities of its proprietary

UNITY content delivery platform. To leverage these strengths, I-play created the ‘I-player™’. I-play’s proprietary mobile video application that allows consumers to stream video clips and bookmark their favorites to build up a personalized library of videos. Offering usability unparalleled by other mobile video players, Hollywood Movie Minutes allows users to search for their favorite video clips by theme, genre or tag.

“This signals the launch of a ground-breaking service, which brings bite-sized nuggets of blockbuster entertainment to movie fans on mobile for the first time,” said David Gosen, CEO of I-play. “Streaming video clips to mobile devices is a huge growth area for us and we are thrilled to be working with Universal Mobile Entertainment and proud to be in a position to offer the best of Universal’s film library to North American customers.”

Jeremy Laws, Senior Vice President, Universal Mobile Entertainment commented: “People love to talk about, reminisce over, and imitate their favorite moments from film and television. Now those same fans can have clips from Universal's rich film and TV library anywhere they go, anytime they want them. I-play's proven reach and advanced technical platform make them the perfect partner for this project in North America and we look at this as a very natural extension of our strong relationship with them in mobile gaming.”

The service is live on Sprint (NYSE:S), Verizon (NYSE:VZ), Rogers (TSX: RCI; NYSE: RG) and Amp'd and is due to be rolled out on other major US carriers imminently.

Source: I-play