Fox Reality, an all-reality, all-the-time network, has entered into its first mobile deal with Amp'd Mobile, the pioneer of integrated mobile entertainment, to bring Amp'd Live subscribers linear TV and on-demand video content from Fox Reality's most popular original and acquired series. The service launches April 16.
The year-and-a-half-old Fox Reality is already one of the most successful new network launches in television history, surpassing more than 35 million television homes. Beginning this month, Fox Reality will begin providing Amp'd customers with as many as four hours of reality content per day including clips, interviews and reality news updates from Fox Reality's popular daily show “Reality Remix” and highlights from original series including “The Academy,” “Solitary 2.0” and “Rob & Amber: Against the Odds,” among many others.
”For nearly ten years the demographic Amp'd Mobile serves has propelled reality TV to its current status,” said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "Programming unique extensions of broadcast programs and original reality series is a proven ratings driver on Amp'd Live and the addition of Fox Reality to our industry leading mobile TV lineup is a big win for our customers.”
Ed Skolarus, Fox Reality's Vice President of Business & Operations, noted, “News, sports and weather have already quickly established themselves as programming staples for the mobile generation, and now reality content is fast on their heels as the next progressive genre. Since its inception, Fox Reality has always been more than a linear television service, as our fans ultimately demand their reality fix anytime, anyhow and any place they want it. Amp'd Mobile helps to enable that like few other partners.”
Fox Reality's newest original series “The Academy” debuts in May and follows the Los Angeles County Sheriff's Department's intense process of breaking down and building up raw recruits, turning them into ready-for-duty Deputy Sheriffs. “The Academy” is the latest in an increasing line of Fox Reality originals including the ongoing hit “American Idol Extra” companion program to America's biggest reality series of all and the nation's single most popular program, American Idol.
Other top Fox Reality original shows include the recent “My Bare Lady” and “Rob & Amber: Against All Odds,” “Corkscrewed: The Wrath of the Grapes” and the first season of contestant series “Solitary” returning later this summer with a new array of harrowing challenges.
Fox Reality launched May 24, 2005 to become the first destination for lovers of unscripted programming. The channel offers major US network favorites, exclusive international reality programming, Original Series and Specials. Fox Reality offers reality viewers more of their favorite reality programming with RealityRevealed in Primetime with never-before-seen footage, exclusive interviews, behind the scenes secrets and more reality fun. Fox Reality distribution is set to propel past 35 million subscribers in its second year, becoming one of only four new networks to achieve that feat. Its programming is available on television, broadband, cellular phones and other leading mobile devices. It recently entered into a sweeping deal with Apple® to deliver upcoming original series to iTunes® (AIE will not be available). To get more information on Fox Reality programs and schedules, please visit foxreality.com.
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide.
Source: Amp'd Mobile
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