AT&T Wireless and Broadband Subscribers to Benefit From One Year of Free, Unlimited Music With Napster To Go

AT&T Inc. (NYSE: T) and Napster (Nasdaq: NAPS) announced a new offer that gives customers free unlimited access for one year to more than 3 million song tracks through Napster To Go®, allowing consumers to customize playlists on their PC and transfer favorite tunes to compatible wireless phones and music devices. This move further blurs the line between communications and entertainment as well as wireless and wireline services.

Available beginning Sunday, April 1, across the company’s nationwide wireless footprint with qualifying plans— as well as across the company’s entire 22-state traditional service footprint with qualifying wireless, home phone and broadband triple-pack bundles— the offer enables consumers to conveniently access their favorite songs across multiple screens, including the PC, the wireless screen and other compatible music devices. The offer builds on the company’s effort to deliver anytime, anywhere access to enhanced content.

“By tying Napster To Go to AT&T’s robust communications network, we’re turning up the volume nationwide on both consumer value and added convenience,” said Rick Welday, chief marketing officer of AT&T Consumer. “Merging communications with entertainment — in this case, linking Napster To Go’s rich library of music to our wireless and broadband services — again shows that we are committed to delivering enhanced content across key screens both at home and on the go.”

Source: Napster