Verizon Wireless and mobile entertainment provider Limbo 41414 have announced an exclusive agreement to launch an original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of ‘Limbo Auctions’ in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.

The Limbo Show gives Mobile Web 2.0SM customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through “How to Limbo,” and “Tips & Tricks.” She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

“The mobile phone is no longer the entertainment platform of the future – it’s the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we’re excited to partner with them to engage a new generation of consumers on V CAST,” said Jonathan Linner, chief executive officer, Limbo 41414.

Source: Verizon Wireless