Mobile Media Initiative Provides Powerful New Tools for Serving Readers

New York (March 19, 2007) - In a move that gives traditional media new opportunities, A4AMobile, the one-stop solution for scalable, results oriented, mobile marketing, and Telcordia, the leading global provider of telecommunications software and services, today announced the launch of the Media Mobile Initiative, a fully integrated mobile dynamic platform for newspaper and publishing companies. The Media Mobile Initiative helps publishers improve their competitive position and drive revenue by increasing their reach and frequency across all markets and demographics, develop new advertising revenue and create valuable database resources

By combining the strengths of A4A Mobile, Telcordia and Allied Advertising, Public Relations, the Media Mobile Initiative enables member newspapers to provide consumers in their markets with a customized mobile connection to the content of their choice. Using their cell phones, consumers will receive editorial content, access display and classified ads, and register for specific alerts, contests, and promotions. Newspapers will be able to serve readers when they're on the go, thereby increasing loyalty and making their products more attractive to advertisers.

"A4AMobile is proud to extend its mastery at the intersection of content and mobile wireless distribution to the global publishing community." said Richard Humphrey, CEO, A4AMobile.

Kicked off at the NAA Marketing Conference in Las Vegas the initiative will launch this year. The backbone of this innovative solution is the Telcordia Mobile Messaging and Application Platform part of Telcordia® Notification Solutions. Previously available only to government entities and financial corporations, the solution is now available to major brands for developing mobile marketing solutions.

"Telcordia's innovation, experience and reach touches nearly every facet of telecommunications and continues to positively impact the way people use technology in their lives everyday," said Adam Drobot, President, Advanced Technology Solutions and, CTO, Telcordia. "This latest collaboration with A4A Mobile has resulted in a mobile wireless solution that provides traditional media outlets with the opportunity to capitalize on and reap the financial benefits of the digital economy."

The Telcordia Mobile Messaging and Application Platform is a comprehensive database management and push messaging solution with real time reporting functions. Providing easy integration with existing and new web platforms, the Telcordia Mobile Messaging and Application map solution allows data collection into a single database for both web and mobile. Telcordia Mobile Messaging and Application provides three push options: e-mail, text messaging, and voice. Collection and push dynamics can be segmented in several categories, with robust group management for targeted clients and customers.

Source: Telcordia