March 8th 2007 -- Mobile Interactive Group (MIG), the UK's leading provider of multimedia mobile interactive services has signed an exclusive two year contract with Million 2-1 the UK's leading interactive competition, lottery and games company, to provide high speed SMS and WAP billing (Payforit) across their range of consumer products and services.

Million 2-1 provides a number of hugely successful, low stake, high fun factor mobile gaming products to companies including UTV Group, ITV, O2, T-Mobile, LiverpoolFC., GCap & EMAP and also operates successful direct to consumer mobile brands such as HowLo?®, HowHot? and BlingThing.

MIG's world record-breaking, 2,000 messages per second SMS gateway is being used to power Million-2-1's complete mobile games portfolio which features pioneering formats such as HowLo?®, the reverse auction where the lowest unique bid is the winner and The Manchester Lottery, the UK's first regional SMS lottery.

Chris Sheffield, CEO, Million 2-1 said: "Our partnership with MIG demonstrates our commitment to teaming with the leading mobile service providers in the industry and MIG's reputation for providing expertise and support is well deserved."

This deal will see the companies working much more closely on a number of strategic initiatives including the launch of a new WAP based interactive direct to consumer gaming format that uses Million 2-1's reverse auction and treasure hunt gaming mechanics, HowLo?® and HowHot?

Commenting on the agreement, Barry Houlihan, MD MIG stated, "This is a really significant announcement for our business as it demonstrates that we are very serious about our relationships with our customers and our partners. Aside from providing mobile billing services, we will be working with Million 2-1 across our other sister companies to build and launch new services and drive increasing value between our businesses. This is a long term play for both companies."

Chris Sheffield, CEO, Million 2-1 added: "We have invested a lot of time and effort in to ensuring that our games are fine-tuned to be compliant with the regulatory framework administered by the Gambling Commission. More than this, we have firmly set out our stall as a responsible gambling provider. With new legislation just around the corner it is crucial that mobile service providers that wish to offer any kind of gaming or gambling service understand the new regulatory environment, and of course, MIG is leading the pack. I am sure our previous good relations will continue to prosper."

Source: Mobile Interactive Group (MIG)