Mobile Interactive Group provides successful interactive services at The BRITs 2007

February 20, 2007 -- Mobile Interactive Group (MIG), the UK's fastest growing provider of multimedia mobile interactive services, provided a range of interactive services for the BRITs 2007, which took place on Wednesday 14th February at Earls Court.

2007 saw a return to a live televised broadcast of The BRIT Awards, organised by British record industry body the BPI and hosted by man-of-the-moment Russell Brand. The awards featured a live vote, utilising MIG's award-winning high capacity voting system, VoteWinnerâ„¢ which recorded 120,000 votes on the night, crowning Take That's "Patience" as the winner of the British Single category.

MIG's mobile video production team produced an extensive selection of video content for O2 and the BPI, which included exclusive video footage. Working with the BRITs archive, MIG produced a series of themed highlights from the last 20 years. MIG also shot and produced exclusive made for mobile red carpet interviews with the stars including, Oasis, Jamelia and Lily Allen at the live show.On the night MIG also captured the live show, direct off air, then edited, encoded and delivered the numerous mobile highlights to O2 to be offered exclusively to their customers on the night.

Barry Houlihan, MD, MIG stated: "The evening was a big success for The BPI. Mobile is now a central part of the BRITs experience and the live vote has helped to add a fantastic interactive element for the viewers at home. Our mobile production team delivered a great interactive experience on the night, this was a real production challenge on the night and I am delighted with how the team delivered."

Peter Jamieson, Chairman, BPI commented: "With the current success of British music both at home and overseas, it was especially important to have a live and interactive aspect to this year's BRITs. We always look to innovate and improve the show for those watching at home - the live public vote for Best British Single on the night certainly delivered on that front and MIG proved to be the perfect partners."

Source: MIG