MIG selected to work with O2 to power the world's first integrated mobile interactive venue 'The O2'

MIG builds on event based expertise with three year contract

February 15, 2007 -- Mobile Interactive Group (MIG), the UK's fastest growing provider of mobile interactive solutions, has secured a three year contract with O2 to power mobile services at 'The O2', the world's first fully integrated mobile interactive entertainment venue which opens this summer.

The O2 will feature a range of pioneering mobile services developed by MIG, which bring together innovative text, mobile video, music technologies. From free standing wireless installations to exciting services direct to the handset, MIG will work closely with O2 to ensure that the venue offers an unforgettable experience for all visitors.

The O2, formerly the Millennium Dome, features a 23,000 capacity music and sports arena, an entertainment district comprising an 11-screen cinema complex, exhibition and theatre spaces, a live music club and restaurants, cafés and bars all along a one-kilometre strip.MIG has established a proven track record in delivering event based mobile services for major venues and concerts and has previously delivered:

- The record-breaking SMS ticket lottery for Live8
- User-generated content and bar-coding technology at O2's Wireless Festivals
- Mobile ticketing solutions at five International Rugby events
- User-generated mobile video booths at Madame Tussaud's
- SMS donation and text-to-win services for The Princes Trust 30th Anniversary concert.

Anthony Nelson, Business Development Director of Mobile Interactive Group said: "Event based interactive services open up excellent revenue opportunities for venue owners and performers.Ê More than this it provides consumers with a much richer and more positive brand experience.

The O2 contract is a hugely significant win for MIG. The O2 will be a landmark European entertainment venue and O2 has once again has really pushed the envelope as far as it can go with providing a dynamic interactive customer experience."

Amanda Jennings, Head of Sponsorship, O2 UK, added: "We put our customers at the heart of everything we do, therefore we want to ensure we create great experiences for them when they visit The O2. These customer experiences will begin when they call to book their tickets via their handset to long after they leave the venue.

We look forward to working with Mobile Interactive Group closely over the next three years to create new services which keep The O2 at the forefront of mobile innovation."

Source: MIG